Showing results by narrator "Peter Ganim" in All Categories

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation. Discusses a key step in this process - the politics of selling - showing how to establish the right relationships with people who are powerful enough to give the salesperson an edge.

The credit crunch affected every investor and every consumer, every industry and every government program, yet few people truly understand how it happened. Subprime mortgages were center stage, but behind the scenes a conspiracy of greed among bankers, investors, rating agencies and regulators imperiled everyone's financial future. We need to know what went wrong and how to change the practices that led to this calamity.   

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests. 

How to Do Things is a fascinating window into life in early 20th century America, and was the first book to collect centuries of practical information, neighborly wisdom, and generational knowledge and compile it into one comprehensive volume...

A "shamelessly funny" (Kirkus) and utterly original new novel from Mark Leyner about a father and his intense and devout relationship with his daughter and with alcohol. An anthropologist and his daughter travel to Kermunkachunk, the capital of Chalazia, to conduct research for an ethnography on...

As Michael maneuvers through his working-class neighborhood delivering groceries, he enters the homes and lives of his customers. He’s confronted by the school yard and street corner violence of local thugs. With the 1967 Arab-Israeli War fresh in public memory, he passes for Greek or Italian...

From #1 New York Times bestselling author Dr. David Perlmutter comes a groundbreaking guide to the brain’s immune cells—essential to preventing disease and sustaining peak cognitive function and mental health We’ve been fighting the wrong enemy. For decades, medicine has pointed its...

From one of the world's most beloved and outspoken public intellectuals comes an illuminating book on the nature of criticism "Readers will be surprised, stimulated, instructed, impressed."―The New Yorker “What is a beginning? What must one do in order to begin? What is special about...

Equal parts speculative and satirical, the stories in Why Visit America form an exegesis of our current political predicament, while offering an eloquent plea for connection and hope. The citizens of Plainfield, Texas, have had it with the broke-down United States. So they vote to secede, rename...

If you have a supernatural problem that won't go away, you need Buck Carlsbad: private eye, exorcist, and last resort. Buck's got a way with spirits that no one else can match. He was normal, once. Until Something Horrible killed his parents and left him for dead. Buck has spent years using his...

How much do you know about the radiation all around you? Your electronic devices swarm with it; the sun bathes you in it. It's zooming at you from cell towers, microwave ovens, CT scans, mammogram machines, nuclear power plants, deep space, even the walls of your basement. You cannot see, hear...

Thomas Crocker and SEAL Team Six are back for another adrenaline-packed adventure from former SEAL commando Don Mann. When a cargo ship is captured by pirates off the east coast of Africa, SEAL Team Six is called into action. What looks at first like a simple search and rescue turns much more...

Navy SEAL Team Six commando Don Mann infuses his debut military thriller with the real-life details only a true insider can reveal. In the midst of a grueling training exercise, Thomas Crocker, USN, unearths a pocket of terrorism that leads straight from the slopes of K2 to the cities of Europe...

Critically celebrated novelist Scott Spencer delivers a Rosemary's Baby-like novel of gothic horror, set against the backdrop of modern-day Upper East Side Manhattan. Alex and Leslie Twisden lead charmed lives-fabulous jobs, a luxurious town house on Manhattan's Upper East Side, a passionate...

A heart-pumping exploration of the biggest explosions in history, from the Big Bang to mysterious activity on Earth and everything in between The overwhelming majority of celestial space is inactive and will remain forever unruffled. Similarly, more than 90 percent of the universe's 70 billion...

Told in alternating points of view by a wide cast of characters, Twisted Fate is a tensely wrought psychological thriller, perfect for fans of We Were Liars by E. Lockhart. Two sisters. One mysterious boy. Ally and Sydney couldn’t be more different—one shy, the other popular and...

A delirious and gripping story of fatherhood and masculinity, told through the reimagined Greek myth of Daedalus, Icarus, King Minos, Ariadne, and the Minotaur. Daedalus of Crete is many things: The greatest architect in the world. The constructor of the Labyrinth that imprisoned the Minotaur...