Showing results by narrator "Mike Lenz" in All Categories

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success. 

Brought to you by Penguin. Two decades ago, behavioral economics burst from academia to the halls of power, on both sides of the Atlantic, with the promise that correcting individual biases could help transform society. The hope was that governments could deploy a new approach to addressing...

AI is transforming software development, shifting programmers from writing code to collaborating with AI in an intent-driven workflow. Vibe coding—a prompt-first, exploratory approach where you describe what you want in natural language and let a large language model fill in the...

Assertiveness is a key social skill, as well as a tool for making your relationships more equal. Learning to respond more effectively to others can help you reduce stress and increase your sense of self-worth. In this fully updated and revised 10th edition, you'll learn practical advice on dealing with difficult people, handling criticism, and expressing your feelings. You'll also discover how to use humor in conflict resolution, ways to clarify others' intentions, and how to distinguish between encouraging and discouraging communication habits. 

This was my summer to get away from it all. Live like a hermit. Fix up my family's vacation home. Until Ella arrived. My infuriating neighbor has returned for beach season. Ever since our families bought summer homes next to each other, that was the beginning of our neighbor war. Now I have to see her every. single. day. When I let it slip that I'm making a few home improvements, she jumps at the chance to help. She's an interior designer who needs work. I'm a man who loathes shopping. Any mention of the words color palette makes me want to break out in hives.

Stay centered when the world feels chaotic. In the face of complex stressors, being calm isn't just a state—it's a skill worth cultivating. Developing emotional regulation can help you navigate situations such as high-pressure meetings, periods of intense overwork, or an environment of change...

Norman Vincent Peale's self-help phenomenon The Power of Positive Thinking continues to transform countless lives. The volumes collected here serve to expand and deepen Dr. Peale's life-changing philosophy of positivity.

The prospect of living to 200 years old isn’t science fiction anymore. A leader in the emerging field of longevity offers his perspective on what cutting-edge breakthroughs are on the horizon, as well as the practical steps we can take now to live healthily to 100 and beyond.

I wrote this mnemonic guide as an audiobook first to help you remember pharmacology drug names and principles quickly. While in the classroom your professors might say memorization doesn't matter, but you can't bring outside material to the board exam, so for this test, you do need to work on memory training. You already know the consequences of failing a class or board exam, so let's make sure that doesn't happen by getting pharmacology organized in your head once and for all.

Starting a Business All-in-One for Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. This guide will help with every part of starting your own business-from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide.

The index fund was just one innovation fueled by The Vanguard Group founder Jack Bogle's radical idea in 1975 to make investors the actual owners of his new fund company. The end result was powerful: a fund company for the people and by the people. But Bogle's impact and this "great cost migration" reaches well beyond index funds into many other areas, such as active management, ETFs, the advisory world, quantitative investing, ESG, behavioral finance, and even trading platforms. 

Children of Coercive Control extends Evan Stark's path-breaking analysis of interpersonal violence to children, showing that coercive control is the most important cause and context of child abuse and child homicide outside a war zone, as well as of the sexual abuse, denigration, exploitation, isolation, and subordination of children. The book provides a working model of the coercive control of children and illustrates its dynamics and consequences with dramatic cases drawn from the headlines and Dr. Stark's forensic practice.

Since its initial publication, The Business of Venture Capital has been hailed as the definitive, most comprehensive book on the subject. Now in its third edition, this market-leading guide explains the multiple facets of the business of venture capital, from raising venture funds, to structuring investments, to generating consistent returns, to evaluating exit strategies. 

Teams today are more complex than ever before. With new team leader responsibilities like diversity training, virtual working, mental health awareness, individualism, and more, modern team leadership is in dire need of a new code. Author George Karseras, executive team development coach and founder of TeamUp, has coined such a code that he calls the "TeamUp Playbook." The code is a four-step sequence that any team leader can follow to produce high performing teams. TeamUp Playbook is a proven formula for how to be a great team leader today.

How well does your organization respond to changing market conditions, customer needs, and emerging technologies when building software-based products? This practical guide presents Lean and Agile principles and patterns to help you move fast at scale - and demonstrates why and how to apply these methodologies throughout your organization. Through case studies, you'll learn how successful enterprises have rethought everything from governance and financial management to systems architecture and organizational culture in the pursuit of radically improved performance. 

Lives of Weeds explores the tangled history of weeds and their relationship to humans. Through eight interwoven stories, John Cardina offers a fresh perspective on how these tenacious plants came about, why they are both inevitable and essential, and how their ecological success is ensured by determined efforts to eradicate them. Linking botany, history, ecology, and evolutionary biology to the social dimensions of humanity's ancient struggle with feral flora, Cardina shows how weeds have shaped - and are shaped by - the way we live in the natural world.

From a bestselling author and psychologist, an exploration and celebration of neurodivergence, completely revised with the most up-to-date research and insights. From ADHD and dyslexia to autism, the number of diagnosis categories listed by the American Psychiatric Association has tripled in the...

Bird migration remains perhaps the most singularly compelling natural phenomenon in the world and the past two decades have seen an explosion in our understanding of the almost unfathomable feats of endurance and complexity involved in bird migration – yet the science that informs these majestic journeys is still in its infancy. Pulitzer Prize-shortlisted writer-ornithologist Scott Weidensaul is at the forefront of this research, and A World on the Wing sees him track some of the most remarkable flights undertaken by birds.

Drawing on his experience as a senior partner at a multi-billion dollar consulting firm and adjunct professor at the University of Texas at Dallas MBA program, Jeff Kavanaugh is ready to share the tools of the trade for young professionals to quickly scale the consulting learning curve. Pulling together the best content from his own experience, as well as other world-class consulting leaders and industry professionals he has worked with, Kavanaugh has distilled the lessons into the key skills that separate the best from the rest.

People are hungry for hope. They want to understand our human condition—its origin, nature, purpose, and destiny. The Christian faith offers hope for individuals and the entire universe, grounded in absolute truth. But how can we know that Christianity is true? And how can Christians confidently present their beliefs in the face of doubts and competing views? In this comprehensive text, Douglas Groothuis makes a clear and rigorous case for Christian theism.