Design Build Business

Brought to you by Penguin. Change your life this year with the simple, scientifically proven method that has already worked for thousands of people. 'Life has questions. They have answers' New York Times At last, a book that shows you how to build - design - a life you can thrive in, at any age...

John Heskett wants to transform the way we think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal, and the car we drive to work in, to the medical equipment used to save lives. Design combines "need" and "desire" in the form of a practical object that can also reflect the user's identity and aspirations through its form and decoration. This concise guide to contemporary design goes beyond style and taste to look at how different cultures and individuals personalize objects.