In this episode of Chat With Sean, I’m joined by Pam Aungst Cronin, a top SEO consultant with over 20 years of experience in e-commerce and digital marketing. Pam has been recognised as one of the leading women in SEO and is a passionate advocate for data-driven marketing strategies and practical approaches to AI search and brand visibility.

We explore how AI is transforming SEO, why brand authority is more important than ever, and how businesses can optimise their content for AI-powered search. Pam shares actionable insights on LLM audits, content consolidation, EEAT implementation, and practical ways to inject human experience and storytelling into content workflows to improve AI understanding.

Pam discusses:

- Why brand strength and authority are now critical for AI search

- How AI models interpret content and the importance of LLM audits

- Consolidating multiple pieces of content for better AI comprehension

- Injecting experience, storytelling, and unique insights into content

- Balancing AI-assisted content creation with authentic human expertise

Topics covered include:

- Measuring AI visibility and topical authority

- Conducting input-output audits for AI content and search evaluation

- Consolidating blog posts and guides for AI ingestion

- Ensuring human experience (the “E” in EEAT) is embedded in content

- Avoiding hallucinations and errors in AI search results

- Optimising brand representation across multiple digital channels

- Practical strategies for small and medium-sized businesses

- Preparing content for AI agents, MCP/UCP, and bot optimisation

- Tips on aligning content workflows with AI search behaviour

- How SEO, PR, and content teams can collaborate in an AI-first world

Connect with Pam: https://www.linkedin.com/in/pamaungst/

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Dixon Jones, CEO of InLinks and Waikay, and one of the founding directors of Majestic. Dixon shares insights into AI visibility, entity SEO, and how brands can ensure their presence is accurately represented in AI-driven search results.

We discuss how AI is changing the way businesses are discovered, the importance of brand DNA, and how to optimise content for LLMs and AI tools. Dixon explains practical methods for measuring topical presence, improving brand representation, and avoiding errors in AI-generated outputs.

Dixon discusses:

- Building a knowledge graph and defining your brand’s entity

- How AI and LLMs interpret websites and brand content

- Measuring topical presence and share of voice

- How to structure websites, About pages, and content to improve AI accuracy

- Avoiding hallucinations and errors in AI search outputs

- Practical examples of optimizing brand visibility across AI models

Topics covered include:

- The evolution of entity SEO from keywords to knowledge graphs

- Using AI to evaluate brand representation and visibility

- Understanding the difference between share of voice and topical presence

- Case studies on brands and products with misrepresented AI outputs

- Prompt tracking, monitoring, and improving AI responses- Structuring About pages to guide AI understanding

- How businesses can maintain consistency and accuracy in AI-driven search

- Insights into workflows, technical setups, and AI experimentation for SEOs

- Lessons for agencies and consultants on building AI-aligned processes

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Rejoice Ojiaku, Senior Content Specialist at Wise, founder of Be Digital UK, and an international speaker known for her work across SEO, content strategy, inclusive marketing, and AI search.

We look at how content marketing is evolving in an AI-first world, why intent matters more than ever, and what brands need to do to improve visibility across search engines and AI platforms. Rejoice also shares her thoughts on inclusive marketing, building topical authority, personal branding, and why SEO can no longer operate in isolation from other teams.

Rejoice discusses:

- Why inclusive marketing creates stronger content and deeper audience trust

- How AI search is changing content creation and optimisation

- What makes content more likely to be cited by AI systems

- The importance of topical authority and content clusters

- Why SEO teams need to become part of a wider content ecosystem

Topics covered include:

- The role of Be Digital UK and supporting the next generation of marketers

- Inclusive marketing examples that worked – and those that didn't

- Creating intent-driven content that converts

- Structuring content for AI search and LLM visibility

- Whether blogs still matter in 2026

- How to identify content opportunities and topic gaps

- Building authority and earning citations in AI search

- Why SEO, PR, content and social teams need to work together

- Personal branding advice for marketers

- Essential SEO, content and AI workflows

- Predictions for the future of search and content marketing

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/