Produced By cover art

Produced By

Produced By

By: Tomas Loucky
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Produced By is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.Tomas Loucky Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • Your Story Is the Strategy: Why Real People Stand Out Online | 158: Riin Reinola

    Your Story Is the Strategy: Why Real People Stand Out Online | 158: Riin Reinola
    Jun 29 2026
    Riin Reinola is a brand and content strategist helping experts build visibility online without performing or pretending to be someone they are not. After 15 years working behind the scenes in tech marketing and branding, she decided to stop hiding and build a personal brand around her own story, perspective, relationship building, and a more human approach to content and online visibility. In this episode, Riin shares how losing a major client and a huge chunk of her business overnight pushed her to finally start showing up online for herself. Learn her approach to building trust on LinkedIn, finding clients through genuine relationships, and why your story, experiences, and vulnerabilities can become your biggest advantage when building a personal brand that truly stands out.Connect with Riin:https://linkly.link/2kztkhttps://linkly.link/2kztnTimestamps: 00:00 – Why relationships matter more than virality 01:24 – From invisible expert to personal brand 02:24 – Losing a major client overnight 03:24 – The identity crisis behind starting over 04:38 – Why perfection kills momentum 06:17 – The power of LinkedIn comments 07:18 – Why commenting beats posting 08:32 – Trust over virality 09:16 – Every opportunity came through comments 10:19 – Share value, don’t sell 11:46 – Why your story is your biggest advantage 14:03 – Showing up without performing 15:38 – Why vulnerable stories build trust 16:33 – Your experiences make you unique 17:10 – Bringing hobbies and passions into your brand 19:03 – Discover Unproduced: Conversations Beyond Success 19:41 – How to find your first clients 20:41 – Stop chasing clients 22:46 – Patience, consistency, and trust 24:24 – Starting a business with her sister 25:24 – Building a global business from Estonia 26:09 – Why Estonian sounds like a magical fairy language 26:35 – Why she doesn't believe in niching down 28:30 – Trust your identity, not the market 30:07 – Why you can't copy someone else's strategy 31:25 – Every piece of content needs a purpose 32:18 – Her framework for personal branding 34:34 – Her honest take on AI 35:03 – Why AI can't replace human stories 37:21 – The biggest advantage in 2026? Being human 39:22 – Creativity, running, and interviewing artists 42:42 – Where to find Riin online 43:20 – Launching her newsletter 44:21 – Stop waiting and just start Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    45 mins
  • The Canva Girl Formula: Creativity, Storytelling, and Personality | 157: Jasmine Gathoga

    The Canva Girl Formula: Creativity, Storytelling, and Personality | 157: Jasmine Gathoga
    Jun 22 2026
    Jasmine Gathoga is a LinkedIn Brand Strategist, Graphic Designer, and Canva Creator best known online as ‘That Canva Girl.’ From making handmade cards as a child to becoming an official Canva Ambassador, Jasmine has built a personal brand around creativity, storytelling, and helping people stand out online with both strategy and design. Her content is known for its humour, honesty, and uplifting energy, helping creators and business owners build brands people genuinely remember. In this episode, Jasmine shares her journey from discovering Canva to turning creativity into a career through LinkedIn. We talk about finding your voice online, overcoming the fear of posting, using AI as a creative tool, and why your personality is still your biggest advantage in a world full of content. This conversation is full of practical insights, positive energy, and encouragement for anyone trying to build something meaningful online.Connect with Jasmine:https://www.linkedin.com/in/jasminegathoga/https://www.designwithjazz.com/Timestamps: 00:00 - Why personality makes content stand out 01:11 - Intro 01:22 - Becoming That Canva girl 02:40 - The story behind the Canva girl title 03:52 - Getting recognised by Canva 04:49 - Becoming a Canvassador 07:15 - Discovering Canva for the first time 09:28 - Why Canva still feels like home 11:33 - Growing up creative and artistic 13:01 - Leaving accounting to pursue creativity 14:30 - Why building online changed everything 16:47 - Why LinkedIn felt intimidating at first 18:30 - Her first experience posting on LinkedIn 19:43 - Why LinkedIn communities are underrated 21:34 - Making LinkedIn feel more human 23:14 - Finding your voice online 24:27 - “That doesn’t sound like you” 25:46 - Adding personality into your content 27:46 - Don’t teach facts teach your experience 29:36 - Will AI replace designers 31:31 - Why AI should be your advantage 34:29 - The AI tools Jasmine uses daily 35:53 - What to do when you run out of ideas 36:57 - The voice note method for content ideas 39:48 - Hobbies outside of work 41:21 - Listening to podcasts while designing 42:15 - Favourite K dramas and genres 43:39 - Books podcasts and learning 45:49 - Where to find Jasmine online 46:43 - Future plans beyond LinkedIn 48:17 - Upcoming Canva event and masterclass 49:35 - Final advice for anyone feeling stuck 50:56 - Why you should build online for six months 51:42 - Your personality is your unique selling point 52:26 - Final thoughts and goodbye Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    53 mins
  • Content With Personality: The Human Side of Marketing | 156: Victoria Banaszczyk

    Content With Personality: The Human Side of Marketing | 156: Victoria Banaszczyk
    Jun 15 2026
    Victoria Banaszczyk is Head of Content at Centerlock Media, a digital marketing agency that helps small and service‑based businesses grow through tailored, affordable solutions. Centerlock specializes in SEO, Google Ads, and social media advertising to help clients reach the right customers and strengthen their online presence. Victoria’s background includes corporate communications, digital marketing, social media strategy, and freelance marketing. She has recent experience in the tech sector, focusing on digital transparency and AI. Ranked Top 100 in Content Marketing and Copywriting, she shares honest insights about AI, social media, content strategy, human‑centered communication, and building an audience that lasts beyond the algorithm. In this episode, Victoria opens up about her journey from freelance marketing and corporate communications to helping build a growing family business. She talks about how content creation has changed over the years, why authenticity matters more in the AI era, and how creators can grow on LinkedIn without sounding like everyone else. The conversation also explores creativity, personal branding, and balancing work, ambition, and family life.Connect with Victoria:https://www.linkedin.com/in/victoriabanasz/https://stan.store/toastsocialhttps://centerlockmedia.com/Timestamps: 00:00 - Personal branding in the AI era 01:10 - Introduction 01:49 - Victoria’s background and career journey 04:11 - Motherhood and changing career paths 04:56 - Creativity outside social media 05:56 - Freelancing while studying and raising a child 08:18 - The evolution of social media marketing 09:32 - Discovering LinkedIn 10:45 - Building a personal brand through experimentation 12:12 - Early LinkedIn content and learning the platform 13:39 - Humor, memes and relatable content 16:21 - LinkedIn growth advice 17:49 - Overthinking content creation 18:53 - AI-generated content and authenticity 20:27 - Using AI tools effectively 21:25 - AI comments and online engagement 26:43 - Working with AI before it became mainstream 30:35 - The future of AI and work 32:52 - Favorite AI tools 33:30 - Running a family marketing business 36:58 - Finding clients through networking and referrals 39:20 - Using LinkedIn to build trust and credibility 41:50 - Hobbies, painting and life outside work 43:33 - Book recommendations 45:02 - Newsletter and where to find Victoria 46:17 - Favikon partnership and creator opportunities 47:31 - Final message on staying human online Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠Unproduced:Newsletter: https://unproduced.substack.comYouTube: https://www.youtube.com/@unproducednotesSpotify: https://open.spotify.com/show/033Ddo8ibDlLYoaP7FFLIWMore:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠The Podcast Club: https://www.linkedin.com/groups/25420030/Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    49 mins
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