The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth cover art

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

The Email Marketing Podcast with Fexingo: Newsletters, Open Rates, and Subscriber Growth

By: Fexingo
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Every marketing team wants higher open rates, but the metrics that actually matter — list churn, segment responsiveness, and deliverability decay — rarely make it into the headlines. In each episode, Lucas and Luna cut through the email-marketing noise, dissecting real newsletter strategies from brands like Morning Brew, The Hustle, and Substack’s top earners. They walk through specific A/B test results (subject-line length, send-time windows, preview-text impact), debate the trade-offs between daily and weekly cadences, and map out how subscriber-growth tactics shift when a list grows from 1,000 to 100,000. Luna challenges Lucas to defend his skepticism of open-rate benchmarks, while Lucas pushes Luna to prove that sequencing and automation deliver more than one-off blasts. They name the tools they trust (and the ones they don't), cite actual case studies from B2C and B2B campaigns, and never resort to vague 'best practices.' Together, they figure out what separates a newsletter people delete from one they forward. After listening, you'll know exactly which levers to pull in your next campaign — and why the industry's standard advice often leads you astray. #EmailMarketing #NewsletterGrowth #OpenRates #SubscriberStrategy #MarketingPodcast #LucasAndLuna #FexingoBusiness #BusinessPodcast #EmailStrategy #Deliverability #ABTesting #Segmentation #Substack #TheHustle #MorningBrew #B2BEmail #B2CMarketing #MarketingAnalytics Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Email List Reactivation Campaigns Recovered 30 Percent Lost Subscribers

    How Email List Reactivation Campaigns Recovered 30 Percent Lost Subscribers
    Jun 29 2026
    Lucas and Luna dive into the science behind email list reactivation campaigns, using the example of a mid-size e-commerce brand that recovered 30 percent of dormant subscribers with a three-email sunset sequence. They unpack the psychology of re-engagement, the optimal timing for win-back offers, and the crucial decision of when to let subscribers go. This episode offers actionable strategies for marketers struggling with engagement decay, including subject line tactics, content personalization, and list hygiene best practices. #EmailMarketing #ReactivationCampaigns #SubscriberEngagement #MarketingStrategy #EmailListHygiene #WinBackEmails #SunsetSequence #EcommerceMarketing #ContentPersonalization #SubjectLineTips #EngagementDecay #ListReactivation #MarketingPodcast #BusinessPodcast #FexingoBusiness #LucasAndLuna #EmailMarketingPodcast #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • Why Newsletter Welcome Sequences Set the Tone for Engagement

    Why Newsletter Welcome Sequences Set the Tone for Engagement
    Jun 28 2026
    In episode 80 of The Email Marketing Podcast, Lucas and Luna dive into the critical role of welcome sequences in email marketing. They explore how the first five emails a new subscriber receives can determine long-term engagement, using real data from a 2026 Litmus study showing that brands with structured welcome flows see 33% higher open rates after 90 days. The hosts discuss specific tactics like progressive profiling, preference reinforcement, and the danger of over-selling too early. Luna shares a cautionary tale about a fashion brand that blew its welcome sequence by pushing a 40% discount immediately, while Lucas breaks down the anatomy of a perfect welcome flow. The episode also includes a light-touch listener support moment. Perfect for marketers looking to optimize subscriber onboarding and reduce churn. #EmailMarketing #WelcomeSequence #SubscriberEngagement #Onboarding #OpenRates #ClickThroughRates #ProgressiveProfiling #PreferenceCenter #ListGrowth #ChurnReduction #MarketingStrategy #Automation #2026Trends #LitmusData #FashionBrand #NewsletterTips #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • Why Email List Shrinkage Is Actually Good for Business

    Why Email List Shrinkage Is Actually Good for Business
    Jun 28 2026
    Lucas and Luna challenge the obsession with list size, arguing that intentional list culling through sunset policies and re-engagement checkpoints can boost deliverability, engagement, and revenue per subscriber. They examine how the outdoor retailer REI cut 15% of its email list in 2025 and saw a 22% lift in open rates and a 12% increase in conversion rate from the remaining subscribers. The hosts walk through the math of list decay, the cost of sending to dead addresses, and how to implement a quarterly sunset process without panicking. Includes listener support segment for Fexingo's ad-free production. #EmailMarketing #ListHygeine #SunsetPolicy #REI #Deliverability #OpenRates #SubscriberEngagement #ListDecay #Marketing #FexingoBusiness #BusinessPodcast #EmailStrategy #ReEngagement #ConversionRate #SenderReputation #DataQuality #SubscriberChurn #ListGrowth Keep every episode free: buymeacoffee.com/fexingo
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    6 mins
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