Episodes

  • How Email List Sentiment Analysis Can Predict Churn

    How Email List Sentiment Analysis Can Predict Churn
    Jun 29 2026
    In episode 82 of The Email Marketing Podcast, Lucas and Luna explore how sentiment analysis of subscriber replies can flag dissatisfaction before unsubscribe rates spike. They walk through a real case: a daily newsletter that halved its 60-day churn by scanning negative sentiment in reply emails. The conversation covers the one-sentence trigger that had the highest predictive power, how to set up a simple sentiment pipeline without a data science team, and why a single angry reply can be more valuable than a thousand opens. Lucas also warns about the false-positive trap and when to ignore sentiment data altogether. If you've ever wondered whether those 'unsubscribed' notifications could have been prevented, this episode offers a practical starting point. #EmailMarketing #SentimentAnalysis #ChurnPrediction #NewsletterStrategy #SubscriberRetention #MarketingPodcast #DataDrivenMarketing #ReplyMonitoring #CustomerInsights #EmailListHealth #NaturalLanguageProcessing #PredictiveAnalytics #MarketingTips #EmailEngagement #ListGrowth #BusinessPodcast #FexingoBusiness #FexingoPodcasts Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How Email List Reactivation Campaigns Recovered 30 Percent Lost Subscribers

    How Email List Reactivation Campaigns Recovered 30 Percent Lost Subscribers
    Jun 29 2026
    Lucas and Luna dive into the science behind email list reactivation campaigns, using the example of a mid-size e-commerce brand that recovered 30 percent of dormant subscribers with a three-email sunset sequence. They unpack the psychology of re-engagement, the optimal timing for win-back offers, and the crucial decision of when to let subscribers go. This episode offers actionable strategies for marketers struggling with engagement decay, including subject line tactics, content personalization, and list hygiene best practices. #EmailMarketing #ReactivationCampaigns #SubscriberEngagement #MarketingStrategy #EmailListHygiene #WinBackEmails #SunsetSequence #EcommerceMarketing #ContentPersonalization #SubjectLineTips #EngagementDecay #ListReactivation #MarketingPodcast #BusinessPodcast #FexingoBusiness #LucasAndLuna #EmailMarketingPodcast #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • Why Newsletter Welcome Sequences Set the Tone for Engagement

    Why Newsletter Welcome Sequences Set the Tone for Engagement
    Jun 28 2026
    In episode 80 of The Email Marketing Podcast, Lucas and Luna dive into the critical role of welcome sequences in email marketing. They explore how the first five emails a new subscriber receives can determine long-term engagement, using real data from a 2026 Litmus study showing that brands with structured welcome flows see 33% higher open rates after 90 days. The hosts discuss specific tactics like progressive profiling, preference reinforcement, and the danger of over-selling too early. Luna shares a cautionary tale about a fashion brand that blew its welcome sequence by pushing a 40% discount immediately, while Lucas breaks down the anatomy of a perfect welcome flow. The episode also includes a light-touch listener support moment. Perfect for marketers looking to optimize subscriber onboarding and reduce churn. #EmailMarketing #WelcomeSequence #SubscriberEngagement #Onboarding #OpenRates #ClickThroughRates #ProgressiveProfiling #PreferenceCenter #ListGrowth #ChurnReduction #MarketingStrategy #Automation #2026Trends #LitmusData #FashionBrand #NewsletterTips #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • Why Email List Shrinkage Is Actually Good for Business

    Why Email List Shrinkage Is Actually Good for Business
    Jun 28 2026
    Lucas and Luna challenge the obsession with list size, arguing that intentional list culling through sunset policies and re-engagement checkpoints can boost deliverability, engagement, and revenue per subscriber. They examine how the outdoor retailer REI cut 15% of its email list in 2025 and saw a 22% lift in open rates and a 12% increase in conversion rate from the remaining subscribers. The hosts walk through the math of list decay, the cost of sending to dead addresses, and how to implement a quarterly sunset process without panicking. Includes listener support segment for Fexingo's ad-free production. #EmailMarketing #ListHygeine #SunsetPolicy #REI #Deliverability #OpenRates #SubscriberEngagement #ListDecay #Marketing #FexingoBusiness #BusinessPodcast #EmailStrategy #ReEngagement #ConversionRate #SenderReputation #DataQuality #SubscriberChurn #ListGrowth Keep every episode free: buymeacoffee.com/fexingo
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    6 mins
  • How Email List Checkpoints Prevent Subscriber Fatigue

    How Email List Checkpoints Prevent Subscriber Fatigue
    Jun 27 2026
    Lucas and Luna explore a counterintuitive strategy for email marketers: building in deliberate 'checkpoints' that pause campaigns to ask subscribers if they still want to receive messages. They examine why high-volume senders like Morning Brew use this tactic to maintain long-term engagement, and share data showing that brands using checkpoints see 22% lower churn and 15% higher click-through rates over six months. The hosts also discuss the difference between preference centers and checkpoints, how to implement them without killing momentum, and why the most engaged subscribers are often the ones who appreciate being asked. This episode is a practical guide for email marketers worried about list fatigue in a crowded inbox. #EmailMarketing #SubscriberFatigue #Checkpoints #MorningBrew #Engagement #ClickThroughRate #ChurnRate #ListHealth #PreferenceCenter #MarketingStrategy #NewsletterTips #SubscriberExperience #EmailBestPractices #FexingoBusiness #BusinessPodcast #Marketing #EmailList #SubscriberRetention Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • Why Email List Windowing Boosts Open Rates by 30 Percent

    Why Email List Windowing Boosts Open Rates by 30 Percent
    Jun 27 2026
    Lucas and Luna dive into 'email list windowing' — the practice of temporarily pausing sends to segments that haven't opened in 30 days. Lucas cites a case study from a mid-market B2B SaaS company that saw open rates jump from 18% to 27% after implementing a 45-day window. Luna challenges whether this conflicts with re-engagement sequences, and Lucas explains how to pair windows with sunset campaigns. They discuss the trade-off between list size and engagement, and why windowing is becoming standard in 2026 as deliverability algorithms penalize low-engagement sends. Specific numbers and a concrete trigger example make this episode actionable. #EmailMarketing #EmailWindowing #OpenRates #SubscriberEngagement #Deliverability #B2BSaaS #ListHygiene #SunsetCampaign #MarketingStrategy #EmailSegmentation #SendingFrequency #SubscriberHealth #EngagementScoring #InboxPlacement #EmailListManagement #FexingoBusiness #BusinessPodcast #MarketingTips Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • Why Email List Appends Are a Disaster

    Why Email List Appends Are a Disaster
    Jun 26 2026
    Most marketers think adding more subscribers is always good. But list appends—buying or renting email addresses—can destroy your sender reputation, land you in spam folders, and trigger GDPR or CAN-SPAM fines. In this episode, Lucas and Luna break down the 2025 case of a major e-commerce brand that saw a 40 percent deliverability drop after a list append campaign. They walk through how inbox providers now treat unknown addresses, why engagement metrics crater, and what to do instead: double opt-in, preference centers, and re-engagement flows. If you are adding cold contacts to your list, this episode will save you from a nightmare. #EmailListAppend #EmailDeliverability #SenderReputation #GDPRCompliance #CANSPAM #DoubleOptIn #PreferenceCenter #ReEngagement #EmailMarketing #ListGrowth #SubscriberEngagement #SpamFilter #Marketing #Business #FexingoBusiness #BusinessPodcast #LucasAndLuna #EmailPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • How Email List Surveys Boost Engagement and Reduce Churn

    How Email List Surveys Boost Engagement and Reduce Churn
    Jun 26 2026
    In this episode of The Email Marketing Podcast, Lucas and Luna dive into the surprising power of email list surveys. They explore how asking subscribers the right questions—about content preferences, frequency, and interests—can dramatically boost engagement and reduce churn. The hosts cite a real-world case: a mid-size e-commerce brand that saw a 28% increase in open rates and a 22% drop in unsubscribes after implementing a single, well-timed survey. They break down survey design best practices, optimal send timing, and how to act on the data without overwhelming your list. Listeners will walk away with a concrete framework for running their own subscriber surveys—no fancy tools required. Plus, Lucas and Luna share a light-hearted moment about the value of listener support, reminding you that if today's episode was worth a coffee, you can find them at buy me a coffee dot com slash fexingo. #EmailMarketing #SubscriberSurveys #EngagementBoost #ChurnReduction #EmailListHealth #SurveyBestPractices #OpenRates #UnsubscribeRate #CustomerInsights #EmailStrategy #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #AudienceFeedback #EmailOptimization #DataDrivenMarketing #ContentPreferences Keep every episode free: buymeacoffee.com/fexingo
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    13 mins