https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Kevin Indig originally aired in 2025, but many of the topics are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversation.

Are Google AI Overviews killing organic search traffic?

Learn how SEO strategy must shift when visibility no longer guarantees clicks.In this discussion with SEO advisor Kevin Indig, we break down the changing search landscape.

If you are an SEO professional or site owner, this conversation clarifies why visibility is losing its direct correlation with traffic. We examine how the rise of AI-generated search results alters user behavior and why traditional ranking metrics are becoming less reliable indicators of success.

🤖 In This Episode

• Why Google AI Overviews are reshaping ecommerce search results
• How product grids, image carousels, forums, and Reddit visibility are changing in the SERP
• What brands should do now to prepare for Black Friday and Cyber Monday SEO
• Why ChatGPT, Gemini, Perplexity, and Copilot rely on different citation sources
• How YouTube, LinkedIn, Reddit, and Wikipedia influence AI search visibility
• Why simple content structure, FAQs, summaries, and key takeaways matter for both users and AI systems
• When Core Web Vitals and page speed matter most for SEO performance
• What Kevin’s AI Overview usability study revealed about clicks, trust, and user behavior
• Why rankings still matter even as organic clicks decline
• How SEO teams should rethink KPIs, share of voice, brand recall, and influence-driven measurement
• Why mentions, sentiment, and digital PR may matter more than traditional link volume
• Kevin’s prediction for Google Search, AI Mode, and the future of AI-first search experiences

This episode is packed with practical insights for SEOs, content marketers, ecommerce teams, and digital leaders trying to navigate the next era of organic search.

What do you think will matter more in the future of SEO: rankings, citations, mentions, or brand trust? Drop your thoughts in the comments.

✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth (https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=i_1e0LnzR2OLUSXjMip-uQ).Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)🔗 Resources & Links Mentioned in This Episode• Kevin Indig on Linkedin (https://www.linkedin.com/in/kevinindig/)• Growth Memo Newsletter (https://www.kevin-indig.com/newsletter/)• AI Overviews Usability Study (https://www.kevin-indig.com/ai-overviews-usability-study)• Google E-commerce SERP Features 2025 vs. 2024 (https://www.growth-memo.com/p/google-e-commerce-serp-features-2025)• LLMs and Content Structure (https://www.growth-memo.com/p/what-content-works-well-in-llms)• Measurement Shifts (https://www.linkedin.com/posts/kevinindig_the-new-normal-activity-7361369910809092096-sygI)Follow the Page 2 Podcast• Page 2 Podcast on Youtube (https://www.youtube.com/@thepage2podcast922)• Page 2 Podcast on Linkedin (https://www.linkedin.com/company/page2podcast)• Page 2 Podcast on Facebook (https://www.facebook.com/ThePage2Podcast/)Follow Jon Clark• Jon Clark on Bluesky (https://bsky.app/profile/jonclark.co)• Jon Clark on Linkedin (https://www.linkedin.com/in/ppcmarketing/)

https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Claudia Tomina originally aired in 2025, but many of the topics around local search disruption and Google My Business strategy are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversation.

What actually moves the needle in local SEO today? Local SEO expert Claudia Tomina pulls back the curtain on Google Business Profile rankings, revealing the factors most businesses overlook—from category selection and review velocity to suspensions, service-area businesses, and Google's evolving AI-powered search experience and online visibility. If you want actionable strategies to improve your local visibility and stay ahead of where Google is headed next, this is an episode you won't want to miss.

Whether you're managing a single location, a multi-location franchise, a restaurant, law firm, roofer, or home services business, this episode dives into the nuances of local SEO that often get overlooked.

📍 In This Episode

• How Claudia approaches a complete Google Business Profile audit

• Why business categories are one of the most important local ranking factors

• The impact of primary vs. secondary categories on local visibility

• How business names influence Google Maps rankings

• What "Popular Times" data reveals about ranking boosts

• Why restaurants often have unique advantages in local search

• Local SEO strategies for service-area businesses like roofers and contractors

• The truth about service areas and Google Maps rankings

• Best practices when moving a business location without losing reviews

• How to handle Google Business Profile suspensions and reinstatements

• Common causes of suspensions and deceptive content violations

• Why review recency matters more than most businesses realize

• How review campaigns can improve rankings and engagement

• The relationship between reviews, services, menus, and keyword rankings

• Why citations still matter in modern local SEO

• Insights on Yelp, Apple Maps, Angie, and other trust signals

• Local SEO tools for multi-location brands and franchises

• Whether Google Business Profile posts still impact rankings

• Why photos and videos have become powerful local SEO signals

• How Google AI is detecting suspicious review behavior

• What business owners should know about Google's new review moderation systems

• Claudia's predictions for AI Mode and the future of local search

This episode is packed with practical local SEO tactics, ranking insights, and real-world examples that can help businesses improve visibility in Google Maps and local search results.

👉 Subscribe for more expert interviews covering SEO, PPC, AI, content marketing, and digital growth strategies.

💬 Comment below: What's been your biggest challenge with Google Business Profiles—reviews, rankings, suspensions, or AI changes?

Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.comFollow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/Follow Jon Clark✅ Jon Clark on Bluesky → https://bsky.app/profile/jonclark.co✅ Jon Clark on Linkedin → https://www.linkedin.com/in/ppcmarketing/

https://page2pod.com - Google I/O 2026 may have marked the biggest transformation in Google Search in over 25 years. In this episode of the Page Two Podcast, Jon Clark, Joe DeVita, and Constance Chen break down the most important announcements from Google I/O and what they mean for marketers, SEO professionals, ecommerce brands, and content creators.

Constance attended Google I/O in person and shares firsthand insights into Google's evolving AI ecosystem, including AI Mode, AI Overviews, Ask YouTube, Universal Commerce Protocol (UCP), Universal Cart, WebMCP, AI agents, and the future of agentic search.

The discussion explores how user behavior is changing, why traditional SEO metrics may become less important, and what businesses should be doing over the next 30 days, 90 days, and beyond to remain visible in AI-powered search experiences.

🤖 In This Episode
• Why Google is positioning AI as the future of Search rather than a search feature
• Key takeaways from Google I/O 2026 and the evolution of AI Mode
• How AI Overviews and AI Mode are merging into a seamless search experience
• What Google's redesigned search bar reveals about the future of search behavior
• How personalization and multimodal search are changing discovery
• What AI Search Agents mean for publishers, marketers, and consumers
• Why Ask YouTube could become a major visibility opportunity for brands and creators
• Understanding Universal Commerce Protocol (UCP) and Universal Cart
• How AI agents may soon complete purchases on behalf of users
• What WebMCP means for websites preparing for the agentic web
• Actionable recommendations for the next 30, 90, and 180 days
• Why video content is becoming increasingly important for AI visibility
• The future of ecommerce, content marketing, and Answer Engine Optimization (AEO)
• Predictions for Google I/O 2027 and the next wave of AI-driven search innovation

Whether you're an SEO professional, ecommerce leader, content marketer, or business owner, this episode provides practical insights into how Google's AI-first future is reshaping visibility, traffic, and online growth.

🔔 Subscribe for more expert discussions on SEO, AI search, digital marketing, and answer engine optimization.

💬 Comment below: Which Google I/O 2026 announcement do you think will have the biggest impact on your business—AI Mode, Ask YouTube, UCP, or WebMCP?

🛠️ Tools & Resources Mentioned
• Google AI Mode
• Google AI Overviews
• Ask YouTube
• Ask Maps
• Universal Commerce Protocol (UCP)
• Universal Cart
• WebMCP
• AI Search Agents

Sponsored by Moving Traffic Media

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https://page2pod.com - In this season finale of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Nick Swan, founder of SEOTesting, to explore the future of SEO experimentation, AI-powered workflows, and the rise of MCP servers.

Nick shares how he accidentally built SEOTesting from a side project tracking coupon code SEO changes in Excel into a leading SEO experimentation platform used by agencies, consultants, and enterprise teams. The conversation dives deep into statistical significance in SEO testing, content refresh strategies, AI-assisted development with Claude Code and Codex, and how modern SEO teams are adapting to Google’s evolving search landscape.

⚙️ In This Episode
• 🚀 Nick Swan explains how SEOTesting evolved from a side project into a full SaaS business
• 📊 A practical explanation of statistical significance for SEO experiments
• 🤖 How Claude Code and Codex are accelerating software development
• 🔍 Why content refreshes consistently outperform many SEO tactics
• 🧠 Using Google patents and AI to generate better SEO personas
• 🔗 How MCP servers connect SEO tools, AI workflows, and automation
• 📈 Lessons from analyzing over 140,000 SEO tests
• ⚡ Why AI agents may soon be making SEO changes autonomously
• 🛠️ Insights into building scalable SEO workflows for agencies and in-house teams
• 📚 Nick’s favorite startup and productivity resources for founders

The episode also explores:
• How SEO split testing actually works
• Why content refreshes remain one of the highest-performing SEO tactics
• How AI workflows and MCP servers are reshaping SEO tooling
• The role of personas and query fan-out in AI-driven content optimization
• Why agencies and enterprise teams still need reliable SEO infrastructure
• The future of automated SEO monitoring and agentic workflows
• Startup lessons from bootstrapping a SaaS company for nearly a decade

This episode is packed with actionable SEO insights, AI workflow ideas, and startup lessons for marketers, founders, and technical SEOs alike.

🛠️ Tools & Resources Mentioned
• SEOTesting.com → https://seotesting.com/
• Nick Swan on LinkedIn → https://www.linkedin.com/in/nickswan/
• Nick Swan on Twitter → https://x.com/nickswan
• SEOTesting MCP Server → https://www.loom.com/share/07db5eddb12b44b1abca348895d567df
• SEOTesting.com 45 Day Extended Free Trial Offer → https://seotesting.com/partner/page2pod/

📣 Subscribe to the Page 2 Podcast for more interviews with leading SEO founders, growth marketers, and AI innovators shaping the future of search.

💬 Comment below: What SEO workflow or AI automation are you most excited to test in 2026?

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Aimee Jurenka, SEO and AI Visibility Strategist at Rickety Roo and founder of seo SUSTAINABLE, to unpack what SEO looks like as AI search, LLMs, and answer engines reshape brand discovery.

Aimee explains why modern SEO strategy is moving beyond traditional keyword targeting and toward topic entities, semantic associations, brand positioning, and what a company wants to be known for. She shares how marketers can measure brand visibility inside LLMs, why one-off prompt tracking can be misleading, and how SEOs can use competitor comparisons, branded queries, and content gaps to improve visibility across AI-driven search experiences.

🔍 In This Episode

• Why keyword research is becoming fuel for broader topic entity strategy
• How to think about what your brand wants to be known for in AI search
• The difference between what LLMs know about your brand and what they associate you with
• Why single-shot prompt tracking can create unreliable visibility data
• How branded search, mention rate, and competitive context help measure AI visibility
• The role of semantic triplets in clarifying brand identity and positioning
• Why side-by-side comparison content can outperform generic listicles
• How small businesses can learn from larger competitors without copying them
• What SEOs should understand about AI crawlers, bots, and technical accessibility
• How tools like ChatGPT, Gemini, Claude, Perplexity, NotebookLM, and Screaming Frog fit into AI visibility workflows

This episode is packed with practical insights for SEOs, content strategists, and marketers who want to build stronger brand visibility across both traditional search and emerging AI answer engines.

Subscribe to the Page 2 Podcast for more conversations with SEO leaders, AI search strategists, and digital marketing experts.

What do you think is the biggest shift in SEO right now: AI visibility, entity optimization, or brand authority? Drop your thoughts in the comments.

🛠️ Tools & Resources Mentioned
• Aimee Jurenka on LinkedIn
• Sitebulb article referenced in the episode
• Rickety Roo
• seo SUSTAINABLE
• John Mueller’s Q2 news mention

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark sits down with Shahzad Abbas, VP of AI and Search Strategy at Define Media Group, to explore how AI is transforming the economics of news publishing, search visibility, and audience growth.

Shahzad shares insights from a massive analysis of billions of clicks, revealing why breaking news is still thriving, how Google Discover is overtaking traditional search for many publishers, and why that traffic may be less valuable than it appears. The conversation digs into the changing role of SEO, the rise of answer engines, AI-driven search behavior, and what publishers need to do to stay visible as the search landscape evolves.

📰 In This Episode
• Why breaking news still performs well in an AI-driven search world
• How Google Discover is changing traffic patterns for publishers
• Why Discover traffic can be high-volume but lower-value
• What AI search means for newsrooms, publishers, and SEO teams
• How publishers should rethink visibility beyond traditional Google Search
• The role of Search Console data in understanding real performance
• Why collaboration, experimentation, and adaptability matter in modern SEO
• Shahzad’s perspective on leadership, consulting, and building strategy in fast-changing environments

This episode is a valuable listen for publishers, SEO professionals, content strategists, and media leaders trying to understand what visibility looks like in the age of AI and answer engines.

Subscribe to the Page 2 Podcast for more conversations with the people shaping the future of search, SEO, content strategy, and digital visibility.

What do you think will matter more for publishers in the next few years: Google Search, Google Discover, or AI answer engines? Drop your thoughts in the comments.

🛠️ Tools & Resources Mentioned
• Shahzad Abbas on LinkedIn → https://www.linkedin.com/in/shahzadabbas/
• AI Overviews Study → https://www.definemg.com/breaking-news-thrives-in-the-age-of-ai/
• Meat Loaf will help you fix your website → https://www.tvguide.com/news/meat-loaf-seo-1004749/
• Define Media Group → https://www.definemg.com/

Sponsored by Moving Traffic Media

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https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Everett Sizemore, a 15-year SEO veteran and fractional SEO director at eSizemore Consulting, to unpack how brands can create clearer, more structured content for search engines, answer engines, and AI-generated results.

Everett explains why semantic triples — simple subject-predicate-object relationships — are becoming increasingly important for helping machines understand what a brand is, what it does, and how its key entities connect. The conversation explores why many SaaS companies struggle to describe themselves consistently, how unclear language creates confusion across search and AI systems, and why “cutting the fluff” is more than just a writing preference — it is an SEO strategy.

The episode also covers practical SEO tactics including content pruning, building content inventories, using tools like Screaming Frog, Google Search Console, Google Analytics, and Ahrefs, and revisiting foundational assets like FAQs, persona pages, and HTML sitemaps.

🧠 In This Episode
• Why semantic triples matter for modern SEO and AI search visibility
• How brands can define entities more clearly across their websites and profiles
• Why SaaS companies often confuse users, search engines, and LLMs with vague positioning
• How plain, structured language helps search engines and answer engines understand meaning
• Why content pruning starts with a complete content inventory
• How Screaming Frog, Google Search Console, Google Analytics, and Ahrefs can support pruning decisions
• Why FAQs, persona pages, and HTML sitemaps are making a comeback
• What SEOs can learn from the shift from traditional search to AI-generated answers
• Why the best AI-era SEO strategies often come back to fundamentals: clarity, consistency, and discipline

This conversation is a practical guide for SEOs, SaaS marketers, and content teams who want to build clearer, more machine-readable websites that perform across both search and AI-driven discovery.

Subscribe to the Page 2 Podcast for more conversations with SEO leaders, digital marketers, and search innovators helping brands move beyond Page 2.

Comment below: What is one part of your website or brand messaging that could be made clearer for search engines and AI tools?

🛠️ Tools & Resources Mentioned
• Everett Sizemore on Linkedin → https://www.linkedin.com/in/everett
• Everett Sizemore Official Site → https://esizemore.com/
• 2016 "Defining and Mapping Your Brand for Google" SearchCon Presentation → https://www.slideshare.net/slideshow/defining-mapping-your-brand-for-google-a-slightly-technical-guide-for-growing-your-brand-as-an-entity-in-the-knowledge-graph/54936502
• Everett's Semantic Triple Recommendations → https://www.linkedin.com/pulse/how-why-create-list-semantic-triples-your-brand-voice-sizemore-8pjbc/
• Cruftfinder → https://youtu.be/6Sf_xkoHIUI?si=p0gFjEH-ZNFqwsut
• LLM Bottom of Funnel Approach → https://www.linkedin.com/posts/everett_at-a-certain-point-someone-needs-to-buy-something-share-7331506379997794304-YXrc/

Sponsored by Moving Traffic Media

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