🎙️ Podcast EpisodeA boy who sold chickpeas to earn pocket money. A young man who cried on a Dubai construction site. A businessman whose partner disappeared with everything. All the same person.Mustafa of Silvan Business Group joins The eCom Show.In this episode:- From nothing to 25 showrooms - the real journey- How he built a personal brand on YouTube and Instagram- How the Asarva brand was born- The day he stepped back and his team outperformed him- Baby Vita - a D2C brand built by accident- India's first VR tile showroom- His goal: free nutrition for 1 million children by 2030

A Kerala yogurt brand supplied the Ambani pre-wedding in Jamnagar. That brand is Crumbery - and almost nobody saw it coming.

Nahas started out selling tissue paper in Qatar for his family business. At 23, he came back home, spent 6 months learning yogurt production at Mannuthy Dairy College, and launched a zero-preservative yogurt brand with savings, a small loan, and 3-4 people.

No revenue for 3 years. No external funding. Just the product.

Today, Crumbery crosses ₹15 Cr annually and is on every major modern trade and quick commerce platform in Kerala.

In this episode:

→ Why he left the Gulf job and came back

→ The Mannuthy Dairy College apprenticeship

→ First 100 pieces at LuLu - sold out in 3 hours

→ 18 months of follow-ups to crack Reliance

→ The Ambani supply - what actually happened

→ Quick commerce strategy on Swiggy Instamart, Blinkit & more

→ How he thinks about marketing spend

Aseem's family has been in the furniture business for 45 years. Traditional shop, offline sales, no digital presence.

He took one locked factory shed, a phone, and started posting reels.

18 months later - ₹70 lakhs a month, 15 staff, and a Kerala-wide furniture marketplace called Furnish Shop.

This is what second-generation thinking looks like.