🎙️ Podcast EpisodeA boy who sold chickpeas to earn pocket money. A young man who cried on a Dubai construction site. A businessman whose partner disappeared with everything. All the same person.Mustafa of Silvan Business Group joins The eCom Show.In this episode:- From nothing to 25 showrooms - the real journey- How he built a personal brand on YouTube and Instagram- How the Asarva brand was born- The day he stepped back and his team outperformed him- Baby Vita - a D2C brand built by accident- India's first VR tile showroom- His goal: free nutrition for 1 million children by 2030

A Kerala yogurt brand supplied the Ambani pre-wedding in Jamnagar. That brand is Crumbery - and almost nobody saw it coming.

Nahas started out selling tissue paper in Qatar for his family business. At 23, he came back home, spent 6 months learning yogurt production at Mannuthy Dairy College, and launched a zero-preservative yogurt brand with savings, a small loan, and 3-4 people.

No revenue for 3 years. No external funding. Just the product.

Today, Crumbery crosses ₹15 Cr annually and is on every major modern trade and quick commerce platform in Kerala.

In this episode:

→ Why he left the Gulf job and came back

→ The Mannuthy Dairy College apprenticeship

→ First 100 pieces at LuLu - sold out in 3 hours

→ 18 months of follow-ups to crack Reliance

→ The Ambani supply - what actually happened

→ Quick commerce strategy on Swiggy Instamart, Blinkit & more

→ How he thinks about marketing spend

Aseem's family has been in the furniture business for 45 years. Traditional shop, offline sales, no digital presence.

He took one locked factory shed, a phone, and started posting reels.

18 months later - ₹70 lakhs a month, 15 staff, and a Kerala-wide furniture marketplace called Furnish Shop.

This is what second-generation thinking looks like.

🎙️ Podcast EpisodeWhat happens when three school friends borrow money, fly to Delhi with almost nothing, and come back with a suitcase full of second-hand clothes?They built Old Town - one of Kerala's most aesthetic thrift and surplus stores.In this episode we go deep with the co-founders of oldl Town on:→ What thrift and surplus actually means→ How they went from WhatsApp groups to a physical store→ The 3 months with zero sales - and what kept them going→ One reel that took them from 6K to 25K+ followers in a week→ Why North India customers started taking trains to visit them→ What's next: website launch, drops strategy, and scaleIf you're building a brand in Kerala or thinking about e-commerce - this is worth your time.

🎙️ Podcast Episode

At 23, a guy who didn’t even have ₹40 for petrol - today competes with Stanley Black & Decker on Amazon and runs a multi-crore business.

Fawas from Kozhikode is the founder of BuyBox. His journey is about scaling a business by selling power tools - angle grinders, pressure washers, cordless impact wrenches - on Amazon.Starting from organizing PUBG tournaments, working as a salesperson in a shop, sourcing products from Coimbatore market, and living in a rented room in Chennai - he eventually reached ₹60 lakh sales in a single month.

We’ve officially reached our 100th episode.This milestone episode is different no guest, just us reflecting on the journey so far.

After 99 episodes, we’ve learned a lot:

What worked (our wins)

What didn’t (our failures)

How we scaled and expanded

We also talk about:

• Why we started this podcast

• How we turned it into a revenue-generating platform

This episode is an honest breakdown of our journey the good, the bad, and everything in between.

Grateful for everyone who has been part of this journey.

Anfal started Safari Cars with zero outside investment just trust, strategy, and a willingness to try what nobody else would.

In this episode, he shares how he became the first person in India to sell a used car live on YouTube, why he believes “Trust and Value” is the only real business model, and what most new entrepreneurs get wrong before they even begin.

We talk about live commerce, building systems as you scale, the All India solo road trip that changed how he thinks, and why perfection is the enemy of starting.

Whether you’re building a brand, scaling a business, or just figuring out where to begin this one’s for you.

🎙️ Podcast EpisodeCan you sell a used car online via live stream? Anfal did what no one else thought of 3 cars sold in a single live.Safari Cars founder Anfal shares his 10+ year journey from a small village in Malappuram to Kochi. Used car business, social media growth, live commerce all in this episode.👇 What's inside:- Police station at 19, loan fraud - the first lesson he never forgot- Facebook, TikTok, YouTube - he was on every platform before anyone else- How he sold cars on YouTube Live for the first time in India- How to grow a business with zero outside funding