Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations cover art

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

Performance Marketing with Fexingo: Paid Ads, ROAS, and Direct Response Conversations

By: Fexingo
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Performance marketing lives and dies by the numbers: cost per acquisition, return on ad spend, lifetime value, and the incremental lift that separates a winning campaign from a money-losing one. Lucas and Luna sit at a three-monitor ops desk every episode to dissect the paid-ads tactics and direct-response strategies that actually move revenue — not the hype. They walk through real campaigns from brands like Warby Parker, Allbirds, and HelloFresh, pulling apart audience targeting, creative testing, bid management, and attribution models. Lucas brings a journalist's instinct for questioning the assumptions baked into a dashboard — is that ROAS real or cannibalized? — while Luna pushes for the operational trade-offs: how much scale do you sacrifice for efficiency? The show is built for marketing managers, agency strategists, and founders who manage their own ad spend — people who need to defend budgets, optimize funnels, and explain performance to stakeholders without buzzwords. Every episode ends with a specific tension: when do you kill a top-of-funnel campaign that's not converting, versus nurture it longer? How do you attribute a sale to the right channel when the customer touched six touchpoints? That's the conversation you walk away with. #PerformanceMarketing #PaidAds #ROAS #DirectResponse #FacebookAds #GoogleAds #ConversionRate #MediaBuying #AdAttribution #LTV #CAC #MarketingROI #DigitalAdvertising #Programmatic #MarketingAnalytics #Business #FexingoBusiness #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • Your Amazon PPC Search Term Isolation ROAS Blind Spot

    Your Amazon PPC Search Term Isolation ROAS Blind Spot
    Jun 20 2026
    Episode 63 of Performance Marketing with Fexingo tackles a common yet costly Amazon PPC mistake: lumping all matching search terms into a single campaign. Lucas and Luna walk through a real case study of a kitchen gadget seller who saw blended ROAS of 3.5x but discovered that their exact-match branded terms drove 8x ROAS while broad-match competitor terms barely broke even at 1.2x. By isolating search terms into separate campaigns by match type and performance tier, the seller lifted overall ROAS to 5.1x without increasing total spend. The episode explains the campaign structure shift, how to set up the isolation framework in Amazon Ads Manager, and why most sellers overlook this blind spot because of campaign management convenience. Practical tips for data-driven segmentation and bid optimization for each tier. #AmazonPPC #SearchTermIsolation #ROAS #PPCStrategy #AmazonAdvertising #SponsoredProducts #CampaignStructure #PaidAds #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Ecommerce #AmazonSeller #DigitalMarketing #AdOptimization #BidManagement #MarketingTips #DirectResponse Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • The Amazon PPC Search Term Clustering ROAS Blind Spot

    The Amazon PPC Search Term Clustering ROAS Blind Spot
    Jun 19 2026
    Episode 62 of Performance Marketing with Fexingo tackles a ROAS drain that flies under the radar: search term clustering. Lucas and Luna break down how Amazon's algorithm rewards tightly themed ad groups, why lumping similar-but-not-identical terms into one campaign wastes spend, and how to restructure. They walk through a real example—a seller with 150 terms for 'leather notebook' and 'leather journal'—and show how splitting by purchase intent lifted ROAS by 18 percent in six weeks. Specific, actionable, no fluff. #AmazonPPC #SearchTermClustering #ROAS #PaidAds #PerformanceMarketing #AmazonAdvertising #AdStructure #KeywordStrategy #IntentTargeting #AdSpendEfficiency #Ecommerce #SellerCentral #SponsoredProducts #CampaignOptimization #DataDriven #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • Your Amazon PPC Search Term Capping Blind Spot Is Ruining ROAS

    Your Amazon PPC Search Term Capping Blind Spot Is Ruining ROAS
    Jun 19 2026
    Episode 61 of Performance Marketing with Fexingo uncovers a frequently overlooked lever in Amazon PPC: search term capping limits. Lucas walks through a real case from a mid-six-figure supplement brand where unconstrained spend on a few high-volume terms led to a 40% ROAS drop. He explains how Amazon's default 'no cap' structure lets top-of-funnel terms drain budget from profitable long-tail queries. Luna challenges whether capping might kill scale, and Lucas shows exactly how to set term-level spend limits using portfolio bid adjustments and campaign-level caps. Practical takeaway: a simple spreadsheet formula to flag terms hitting diminishing returns. No fluff, just a specific tactic that can recover 15-20% of wasted ad spend. #AmazonPPC #SearchTermCapping #ROAS #PaidAds #PerformanceMarketing #PPCMistakes #AdSpendOptimization #EcommerceAds #DigitalMarketing #PPCStrategy #FexingoBusiness #BusinessPodcast #Marketing #LucasAndLuna #SupplementBrand #LongTailKeywords #BidManagement #AdFatigue Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
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