Episodes

  • The Amazon PPC Dayparting ROAS Lever You Are Not Pulling

    The Amazon PPC Dayparting ROAS Lever You Are Not Pulling
    Jun 20 2026
    Lucas and Luna dig into dayparting for Amazon PPC — the practice of adjusting bids by hour of day to capture peak conversion windows. Most sellers leave bids flat 24/7, missing 15-20% potential ROAS lift. Using a real case of a kitchen-gadget brand that shifted ad spend to 6pm-10pm and saw ACOS drop from 28% to 22%, they explain how to pull campaign-level daypart reports, spot your brand's conversion curve, and set bid multipliers that don't wreck your organic rank. No third-party tools required — just the Amazon Ads console and a spreadsheet. The hosts also tackle the common fear: won't turning off bids at 3am cost me the late-night impulse buyer? Answer: test it on one campaign first, measure seven-day attributed sales, and you'll have your answer in two weeks. #AmazonPPC #Dayparting #ROAS #ACOS #BidManagement #PaidAds #Ecommerce #AmazonAds #PPCStrategy #AdScheduling #ConversionRate #Marketing #PerformanceMarketing #FexingoBusiness #BusinessPodcast #SponsoredProducts #SearchTermAnalysis #AdOptimization Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • Your Amazon PPC Search Term Isolation ROAS Blind Spot

    Your Amazon PPC Search Term Isolation ROAS Blind Spot
    Jun 20 2026
    Episode 63 of Performance Marketing with Fexingo tackles a common yet costly Amazon PPC mistake: lumping all matching search terms into a single campaign. Lucas and Luna walk through a real case study of a kitchen gadget seller who saw blended ROAS of 3.5x but discovered that their exact-match branded terms drove 8x ROAS while broad-match competitor terms barely broke even at 1.2x. By isolating search terms into separate campaigns by match type and performance tier, the seller lifted overall ROAS to 5.1x without increasing total spend. The episode explains the campaign structure shift, how to set up the isolation framework in Amazon Ads Manager, and why most sellers overlook this blind spot because of campaign management convenience. Practical tips for data-driven segmentation and bid optimization for each tier. #AmazonPPC #SearchTermIsolation #ROAS #PPCStrategy #AmazonAdvertising #SponsoredProducts #CampaignStructure #PaidAds #PerformanceMarketing #FexingoBusiness #BusinessPodcast #Ecommerce #AmazonSeller #DigitalMarketing #AdOptimization #BidManagement #MarketingTips #DirectResponse Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • The Amazon PPC Search Term Clustering ROAS Blind Spot

    The Amazon PPC Search Term Clustering ROAS Blind Spot
    Jun 19 2026
    Episode 62 of Performance Marketing with Fexingo tackles a ROAS drain that flies under the radar: search term clustering. Lucas and Luna break down how Amazon's algorithm rewards tightly themed ad groups, why lumping similar-but-not-identical terms into one campaign wastes spend, and how to restructure. They walk through a real example—a seller with 150 terms for 'leather notebook' and 'leather journal'—and show how splitting by purchase intent lifted ROAS by 18 percent in six weeks. Specific, actionable, no fluff. #AmazonPPC #SearchTermClustering #ROAS #PaidAds #PerformanceMarketing #AmazonAdvertising #AdStructure #KeywordStrategy #IntentTargeting #AdSpendEfficiency #Ecommerce #SellerCentral #SponsoredProducts #CampaignOptimization #DataDriven #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • Your Amazon PPC Search Term Capping Blind Spot Is Ruining ROAS

    Your Amazon PPC Search Term Capping Blind Spot Is Ruining ROAS
    Jun 19 2026
    Episode 61 of Performance Marketing with Fexingo uncovers a frequently overlooked lever in Amazon PPC: search term capping limits. Lucas walks through a real case from a mid-six-figure supplement brand where unconstrained spend on a few high-volume terms led to a 40% ROAS drop. He explains how Amazon's default 'no cap' structure lets top-of-funnel terms drain budget from profitable long-tail queries. Luna challenges whether capping might kill scale, and Lucas shows exactly how to set term-level spend limits using portfolio bid adjustments and campaign-level caps. Practical takeaway: a simple spreadsheet formula to flag terms hitting diminishing returns. No fluff, just a specific tactic that can recover 15-20% of wasted ad spend. #AmazonPPC #SearchTermCapping #ROAS #PaidAds #PerformanceMarketing #PPCMistakes #AdSpendOptimization #EcommerceAds #DigitalMarketing #PPCStrategy #FexingoBusiness #BusinessPodcast #Marketing #LucasAndLuna #SupplementBrand #LongTailKeywords #BidManagement #AdFatigue Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • The Amazon PPC Ad Copy ROAS Lever You Are Not Using

    The Amazon PPC Ad Copy ROAS Lever You Are Not Using
    Jun 18 2026
    Episode 60 of Performance Marketing with Fexingo digs into a specific, actionable lever for improving Amazon PPC ROAS: ad copy that matches the search query's intent. Lucas walks through a case study from a supplement brand that lifted click-through rate by 22% and conversion rate by 15% simply by rewriting headlines to mirror exact customer language from search term reports. Luna pushes back on whether this scales beyond niche products, and they discuss tools and workflows for automating intent-matched copy at scale. No fluff, just a concrete tactic you can test this week. #AmazonPPC #AdCopy #ROAS #SearchTermReport #IntentMatching #PaidAds #PerformanceMarketing #FexingoBusiness #BusinessPodcast #MarketingStrategy #Ecommerce #AmazonAds #SponsoredProducts #ClickThroughRate #ConversionRate #SupplementBrand #CustomerLanguage #Copywriting Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • The Amazon PPC Search Term Impression Share Blind Spot

    The Amazon PPC Search Term Impression Share Blind Spot
    Jun 18 2026
    Episode 59 of Performance Marketing with Fexingo uncovers a hidden ROAS killer: your Amazon PPC search term impression share. Lucas and Luna explain why high-volume branded terms often have low impression share when bid too low, and how non-branded head terms can waste budget with high impression share but bad conversion rates. They walk through a real scenario—a supplements brand spending $15,000/month on branded terms with only 40% impression share—and show how reallocating bids to capture the missing 60% lifted ROAS by 22% in two weeks. The hosts also reveal why the search term impression share report in the Amazon Ads console is underused, and give a simple three-step audit to implement today. If you have ever wondered why your exact-match bids seem to deliver inconsistent results, this episode gives you the metric that explains it. #PerformanceMarketing #AmazonPPC #SearchTermImpressionShare #ROAS #PaidAds #AmazonAdvertising #PPCBidding #Ecommerce #DigitalMarketing #AmazonSeller #BrandedTerms #NonBrandedTerms #AdSpendOptimization #FexingoBusiness #BusinessPodcast #MarketingStrategy #AmazonPPCMistakes #ImpressionShare Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • The Amazon PPC Campaign Structure ROAS Drain You Are Overlooking

    The Amazon PPC Campaign Structure ROAS Drain You Are Overlooking
    Jun 17 2026
    In this episode of Performance Marketing with Fexingo, Lucas and Luna dive into a hidden ROAS killer in Amazon PPC: campaign structure inefficiency. They explore how a misaligned hierarchy of campaigns and ad groups can cause budget cannibalization and inflated ACOS, using a real-world example of a kitchen gadget seller who lost 12% ROAS by mixing brand and generic terms in the same ad group. The hosts break down the optimal campaign structure—separating brand, category, and competitor campaigns—and share a simple audit method using search term reports. Lucas also reveals a counterintuitive tip: why consolidating low-volume exact-match keywords into a single campaign can improve bid control and reduce wasted spend. By the end, you'll have a concrete framework for restructuring your account to recover ROAS without increasing budget. Plus, a quick listener-support segment that ties back to today's actionable insights. #AmazonPPC #ROAS #CampaignStructure #PaidAds #PerformanceMarketing #Ecommerce #AdSpend #ACOS #KeywordStrategy #SearchTermReport #BudgetCannibalization #ExactMatch #BroadMatch #AdGroups #FexingoBusiness #BusinessPodcast #MarketingTips #PPCOptimization Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • The Amazon PPC Dynamic Bids Down Only ROAS Trap

    The Amazon PPC Dynamic Bids Down Only ROAS Trap
    Jun 17 2026
    Episode 57 breaks down a overlooked Amazon PPC setting that silently kills ROAS: dynamic bids down only. Lucas explains why this bid strategy turns your campaigns into a traffic-restricting machine, using a real example of a $50,000 monthly ad spend client who lost 20% ROAS overnight after switching to down only. Luna pushes back on the common rationale, and they walk through what the actual data says about bid adjustments, impression share, and conversion rates. If you run Amazon PPC and have ever checked the 'down only' box thinking it protects your budget, this episode will make you think again. Specific enough to audit your campaigns immediately. #AmazonPPC #PPC #PerformanceMarketing #ROAS #DynamicBids #AmazonAds #SponsoredProducts #BidStrategy #AdBudget #Ecommerce #DigitalMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast #PPCMistakes #BidOptimization #AmazonSellers #AdCost Keep every episode free: buymeacoffee.com/fexingo
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    11 mins