The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy cover art

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy

By: Fexingo
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Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a compounding asset — where every bid adjustment and ad copy test either strengthens or erodes your account's long-term efficiency. No generic tips. No 'hacks.' Just the unglamorous, repeatable work of making Google Ads deliver on its promise. What would it take for your last campaign to have been 30% more efficient? #GoogleAds #PPCStrategy #SearchAds #DisplayAds #PayPerClick #PaidSearch #AdWords #CampaignOptimization #BidManagement #QualityScore #ConversionRate #ROAS #DigitalMarketing #SEM #Marketing #FexingoBusiness #BusinessPodcast #Business Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How Google Ads Smart Bidding Adapts to Seasonality in 2026

    How Google Ads Smart Bidding Adapts to Seasonality in 2026
    Jun 29 2026
    In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna explore how Google Ads Smart Bidding handles seasonality in 2026 — and what advertisers get wrong when they override it. They break down the difference between custom seasonality adjustments and automated learning, using a real example of a retailer who saw a 30% CPA spike during a flash sale. Lucas explains how the algorithm's lookback window works, why conversion delay matters, and when to use data exclusions versus seasonality adjustments. Luna pushes back on the common habit of tinkering with bid strategies mid-campaign, and they both land on a practical framework: let the model learn through one full seasonal cycle before intervening. Perfect for PPC managers who want to stop fighting the algorithm and start working with it. #GoogleAds #SmartBidding #Seasonality #PPC #PaidSearch #BidStrategy #ConversionTracking #Marketing #FexingoBusiness #BusinessPodcast #GoogleAdsPodcast #LucasAndLuna #DataExclusions #CPAAnalysis #RetailMarketing #FlashSale #AuctionTimeBidding #MachineLearning Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How Google Ads Custom Segments Find Your Best Audiences

    How Google Ads Custom Segments Find Your Best Audiences
    Jun 28 2026
    Episode 80 of The Google Ads Podcast with Fexingo dives into Google Ads Custom Segments — the evolved version of custom intent and custom affinity audiences. Lucas explains how they work with real-time search and browsing signals, and Luna pushes back on whether they beat in-market audiences. Together they walk through a specific campaign example: a D2C luggage brand that used custom segments to cut cost per acquisition by 22 percent. They cover how segments update dynamically, how to avoid audience overlap, and why keyword-based input still matters in 2026. If you run PPC campaigns, this episode gives you one concrete tactic to test this week. #GoogleAds #PPC #CustomSegments #SearchAds #AudienceTargeting #DigitalMarketing #PaidSearch #GoogleAdsPodcast #FexingoBusiness #BusinessPodcast #Marketing #PPCTips #AdStrategy #CampaignOptimization #AudienceInsights #D2C #CostPerAcquisition #MachineLearning Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How Google Ads Callout Extensions Highlight Your Best Offers

    How Google Ads Callout Extensions Highlight Your Best Offers
    Jun 28 2026
    Episode 79 of The Google Ads Podcast unpacks callout extensions—the underused ad extension that lets you showcase free shipping, 24/7 support, or price-match guarantees right in your search ad. Lucas and Luna walk through a real 2026 campaign for a mid-size e-commerce brand that saw a 14 percent higher click-through rate after adding just three callouts. They explain the 25-character limit, how to pick offers that actually matter to searchers, and why scheduling callouts for different times of day can boost relevance. The hosts also cover common mistakes like vague copy, too many callouts, and failing to test combinations. If you run Google Ads and want to make your ad stand out without spending more, this episode gives you a concrete tactic you can apply today. #GoogleAds #PPC #CalloutExtensions #AdExtensions #SearchAds #DigitalMarketing #PaidSearch #MarketingPodcast #Fexingo #FexingoBusiness #BusinessPodcast #AdCopy #CTR #CampaignOptimization #EcommerceAds #GoogleAdsTips #AdScheduling #ABTesting Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
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