Episodes

  • How Google Ads Performance Max Campaigns Work in 2026

    How Google Ads Performance Max Campaigns Work in 2026
    Jul 1 2026
    Episode 85 of The Google Ads Podcast with Fexingo dives into Performance Max campaigns in 2026. Lucas and Luna break down how Google's AI-powered campaign type uses signals from search, shopping, display, YouTube, and more. They discuss a case study of a mid-size e-commerce brand that saw a 40% increase in conversion value after switching from standard Shopping campaigns. The hosts also cover how to set up asset groups, understand audience signals, and use data exclusions to prevent wasted spend. Real talk: Performance Max isn't a set-and-forget tool—it requires careful monitoring and creative testing. Plus, a quick mention of how listener support keeps this podcast ad-free. #GoogleAds #PerformanceMax #PPC #PaidSearch #Ecommerce #AIAdvertising #DigitalMarketing #GoogleAds2026 #CampaignOptimization #ShoppingAds #YouTubeAds #DisplayAds #ConversionValue #AssetGroups #AudienceSignals #DataExclusions #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • How Google Ads Performance Max Campaigns Use Seasonal Signals in 2026

    How Google Ads Performance Max Campaigns Use Seasonal Signals in 2026
    Jun 30 2026
    Lucas and Luna dive into how Performance Max campaigns now leverage seasonal signals to adjust bids and creatives automatically. With summer 2026 in full swing, they break down Google's updated seasonal adjustment tools for retail and service businesses, using a mid-size outdoor gear brand as a case study. Learn how to set up seasonal signals, avoid common pitfalls, and measure lift across channels. Plus, a behind-the-scenes look at how listener support keeps the show ad-free. #GoogleAds #PerformanceMax #SeasonalSignals #PPC #SearchAds #DisplayAds #Marketing #GoogleAdsPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #DigitalMarketing #PaidSearch #CampaignStrategy #Seasonality #BidStrategy #RetailMarketing #AdOptimization Keep every episode free: buymeacoffee.com/fexingo
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    15 mins
  • How Google Ads Asset-Level Reporting Improves Creative Testing

    How Google Ads Asset-Level Reporting Improves Creative Testing
    Jun 30 2026
    Podcast hosts Lucas and Luna dive into Google Ads' asset-level reporting feature, which shows performance data for individual headlines, descriptions, images, and videos within responsive search ads and display campaigns. They discuss how to use this data to identify underperforming creative, run proper A/B tests, and improve ad strength scores. Lucas explains the difference between aggregate ad performance and asset-level granularity, and shares a concrete example of a client who improved click-through rate by 22 percent by swapping out two low-performing headlines. Luna challenges whether advertisers can over-optimize based on limited data, and they explore best practices for statistical significance and sample sizes. The episode also covers how asset-level reporting integrates with Google Ads experiments and custom segments, offering listeners a practical framework for ongoing creative optimization. #GoogleAds #PPC #AssetLevelReporting #AdCreativeTesting #ResponsiveSearchAds #DisplayAds #AdStrength #ClickThroughRate #A_BTesting #MarketingPodcast #FexingoBusiness #BusinessPodcast #PaidSearch #DigitalMarketing #AdOptimization #GoogleAdsExperiments #CreativeTesting #PPCStrategy Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How Google Ads Ad Sequencing Works in 2026

    How Google Ads Ad Sequencing Works in 2026
    Jun 29 2026
    In episode 82 of The Google Ads Podcast, Lucas and Luna dive into Google Ads ad sequencing — the strategy of showing potential customers a specific series of ads in a specific order, rather than the same message every time. Lucas explains how the platform's sequence feature works in 2026, breaking down the logic of frequency caps, time delays, and creative order. He shares a real example from a home-services client who used a three-step sequence — awareness, consideration, conversion — and saw a 23 percent lift in conversion rate versus a non-sequenced campaign. Luna questions whether ad sequencing is just a fancy way to run display remarketing, and Lucas clarifies the key difference: sequences are proactive, not reactive. They discuss when ad sequences make sense (high-consideration purchases, long sales cycles) and when they're overkill (low-cost impulse buys). Lucas also warns about common pitfalls like over-sequencing (showing too many ads before the CTA) and misaligned creative. The episode is packed with practical tips for advertisers looking to move beyond one-size-fits-all messaging. If these marketing conversations have sparked something you've actually used in your own campaigns, consider supporting the show at buy me a coffee dot com slash fexingo. #GoogleAds #AdSequencing #PPC #DigitalMarketing #PaidSearch #DisplayAds #MarketingStrategy #ConversionRate #AdCreative #FrequencyCapping #CustomerJourney #GoogleAds2026 #HomeServices #AdSequence #MarketingTips #FexingoBusiness #BusinessPodcast #PPCTips Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How Google Ads Smart Bidding Adapts to Seasonality in 2026

    How Google Ads Smart Bidding Adapts to Seasonality in 2026
    Jun 29 2026
    In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna explore how Google Ads Smart Bidding handles seasonality in 2026 — and what advertisers get wrong when they override it. They break down the difference between custom seasonality adjustments and automated learning, using a real example of a retailer who saw a 30% CPA spike during a flash sale. Lucas explains how the algorithm's lookback window works, why conversion delay matters, and when to use data exclusions versus seasonality adjustments. Luna pushes back on the common habit of tinkering with bid strategies mid-campaign, and they both land on a practical framework: let the model learn through one full seasonal cycle before intervening. Perfect for PPC managers who want to stop fighting the algorithm and start working with it. #GoogleAds #SmartBidding #Seasonality #PPC #PaidSearch #BidStrategy #ConversionTracking #Marketing #FexingoBusiness #BusinessPodcast #GoogleAdsPodcast #LucasAndLuna #DataExclusions #CPAAnalysis #RetailMarketing #FlashSale #AuctionTimeBidding #MachineLearning Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How Google Ads Custom Segments Find Your Best Audiences

    How Google Ads Custom Segments Find Your Best Audiences
    Jun 28 2026
    Episode 80 of The Google Ads Podcast with Fexingo dives into Google Ads Custom Segments — the evolved version of custom intent and custom affinity audiences. Lucas explains how they work with real-time search and browsing signals, and Luna pushes back on whether they beat in-market audiences. Together they walk through a specific campaign example: a D2C luggage brand that used custom segments to cut cost per acquisition by 22 percent. They cover how segments update dynamically, how to avoid audience overlap, and why keyword-based input still matters in 2026. If you run PPC campaigns, this episode gives you one concrete tactic to test this week. #GoogleAds #PPC #CustomSegments #SearchAds #AudienceTargeting #DigitalMarketing #PaidSearch #GoogleAdsPodcast #FexingoBusiness #BusinessPodcast #Marketing #PPCTips #AdStrategy #CampaignOptimization #AudienceInsights #D2C #CostPerAcquisition #MachineLearning Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How Google Ads Callout Extensions Highlight Your Best Offers

    How Google Ads Callout Extensions Highlight Your Best Offers
    Jun 28 2026
    Episode 79 of The Google Ads Podcast unpacks callout extensions—the underused ad extension that lets you showcase free shipping, 24/7 support, or price-match guarantees right in your search ad. Lucas and Luna walk through a real 2026 campaign for a mid-size e-commerce brand that saw a 14 percent higher click-through rate after adding just three callouts. They explain the 25-character limit, how to pick offers that actually matter to searchers, and why scheduling callouts for different times of day can boost relevance. The hosts also cover common mistakes like vague copy, too many callouts, and failing to test combinations. If you run Google Ads and want to make your ad stand out without spending more, this episode gives you a concrete tactic you can apply today. #GoogleAds #PPC #CalloutExtensions #AdExtensions #SearchAds #DigitalMarketing #PaidSearch #MarketingPodcast #Fexingo #FexingoBusiness #BusinessPodcast #AdCopy #CTR #CampaignOptimization #EcommerceAds #GoogleAdsTips #AdScheduling #ABTesting Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How Google Ads Ad Customizers Personalize at Scale

    How Google Ads Ad Customizers Personalize at Scale
    Jun 27 2026
    In this episode, Lucas and Luna dive into Google Ads ad customizers — a feature that lets advertisers insert dynamic text into headlines and descriptions based on audience, device, or time. They break down how a mid-size e-commerce brand used ad customizers with countdown functions to boost click-through rates by 22 percent during a seasonal sale, and explain the difference between customizers and responsive search ads. Lucas shares a specific example of a hotel chain using location-based customizers to surface city names and local offers automatically. The duo also covers common pitfalls like syntax errors and data feed mismatches, and gives practical tips for testing customizers in small campaigns first. By the end, listeners will understand how to set up ad customizers in Google Ads and when they outperform traditional ad copy. #GoogleAds #AdCustomizers #PPC #PaidSearch #DigitalMarketing #MarketingPodcast #BusinessPodcast #FexingoBusiness #SearchAds #CountdownCustomizer #DynamicAds #AdTesting #CTR #AdCopy #EcommerceMarketing #HotelMarketing #SeasonalCampaign #AdPersonalization Keep every episode free: buymeacoffee.com/fexingo
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    11 mins